Tune in as Andrew Bell, Associate Director at XMC talks about the strategy, measurement and analytics side of sports sponsorships. Apart from his role at XMC, Andrew has over 7 years of experience as a Doping Control Officer and has worked in some of the most famous international sporting events in the past.
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Growing up, he was a multi-sport athlete; a soccer player, rugby player, and had a career in pro track and field, which led him to pursue a Bachelors degree in Sport Exercise Science, and Social & Political Science from Loughborough University.
In this episode, we will be chatting about:
1. Andrew's incredible journey within sports
2. Importance of data-driven strategies
3. How his team at XMC uses actionable insights for brands
4. Anti - Doping in major sporting events
5. Advice on working in sports
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